DATA MINING Object
What ARE Data Mining OBJECTS FOR PROFESSIONALS?
Data Mining & CRM (Customer Relationship Management)
Data mining is a necessary part of CRM (Customer Relationship Management)
systems. When your goal is not just knowing your clients, but understanding
them, you will have to deal with customer analysis. Using Estard Data Miner you will
be able to predict clients behaviour, better understand their needs and increase
the mutual understanding between you and your partners. Estard Data Miner can solve one of the most important marketing problems - increase
clients loyalty. In this case the profit of the company is obvious:
spending less costs on marketing campaigns, receiving more responses and
Data Mining & Banking
Data mining tools are now been approved in Banking. The analysis
of clients allows to manage credit portfolios more efficiently
and with less risk. Lowing the risk can be done by assessing the
risk of a bank's entire portfolio. Estard Data Miner points out
the essential in data, by analysing customer behaviours such as
payment habits, you will be able to provide answers to vital
banking questions, predicting the success or failure of
opportunities. If necessary, it is possible to develop
statistical models for predicting borrowers payment behaviour,
so that you can predict whether he will default on or, in other
case, prepay a loan.
Data Mining and Business Logic
The main object for Data Mining in business is improving the business logic. Examination of high-value opportunities is a key to
future success in potential deals.
The information you can receive with the help of data
mining tool is
a key for better understanding your business.
For example, some opportunities lead to expenses, while others turn to a
large profit. How can you distinguish a profitable one? The best way is to
analyse the data you gathered. This data describes your business objectives in
measurable ways. It is better if the data contains manageable values ("Increase
profit" is less manageable than "reduce the cost of shipment of the TV"). Next,
select the factors that influence the objective (How can you tell if someone
would be interested in a given product?). And the last step - process the
analysis and obtain the answers.
Data Mining and Science
Scientifical researches are one of the most interesting fields of data mining
For example, data mining software can be implicated to provide bioinformatics,
astronomy, physics and other science branches.
The current challenge in bioinformatics is to extract meaningful findings
from the noisy and incomplete data masses. The new intelligent software techniques can be used to provide genome-wide
studies of gene function. The successful analysis would allow a
completely novel systems-level view into a biological organism.